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sonia pypaert
founding director the baby's corner
From a young age, Sonia learned that a smile can help you conquer the world. A strong commercial instinct and a passion for entrepreneurship were instilled in her by her parents from an early age.
Sonia studied Business Economics at Ghent University (UGent) and went on to work as an economics teacher in secondary education. In 1991, Sonia became the mother of a child with special needs. She learned how to fall, get back up and keep going. After four challenging years, she discovered a new version of herself: entrepreneurial and ambitious.
author
She wrote the pregnancy book Onder mama’s, the baby guide Mama’s weten waarom and the toddler guide Peutermama’s..
entrepreneur
Founder of The Baby’s Corner, milestone concept Tales of Glory, mom community Onder mama’s and entrepreneurial collective First Friends.
podcast creator
From insightful baby and motherhood topics to the most ambitious entrepreneurial stories.
⭐ 2025 alumnus of the year
⭐ 2019 finalist Voka ambassadeur
⭐ 2017 best customer story award
⭐ 2016 nominatie KMO laureaat
⭐ 2016 passion star award
⭐ 2012 finalist womed award
mom entrepreneur
In 1996, I welcomed my very first customer, and my heart leapt with joy. The Baby’s Corner was born — a unique baby store, far removed from large retail chains. Here you’ll find collections infused with warmth, quality and personality, products with real added value, and personal advice through genuine human connection.
With physical stores in Nazareth and Hasselt,a webshop and online baby registries, The Baby’s Corner is your sustainable destination for baby and children’s products. A warm nest filled with beautiful, safe items that inspire dreams of the future.
author
How do you prepare for motherhood, perhaps the most beautiful journey of your life? In her first book Onder mama’s, expecting mothers will find honest answers to all their questions. Mama’s weten waarom and Peutermama’s followed, completing this book series for new parents. Sonia shares practical tips, handy checklists and insights drawn from years of experience, showing how to fully enjoy pregnancy, life with your baby and the toddler years. In short, a series filled with knowledge, experience and heartfelt advice to support parents every step of the way.
from pregnancy to toddlerhood
The onder mama's book series
Want to learn more about Sonia?
Visit her website and discover the story of mom-entrepreneur Sonia and her brand strategy.
